Twitter Introduces Tweet Level Analysis with DoubleVerify and Integral Ad Science Verification Firms
Twitter recently announced that it will be introducing Tweet-level analysis to its platform, working with two of the world's leading verification firms, DoubleVerify and Integral Ad Science. This new feature allows advertisers to have a better understanding of how their campaigns are performing and how their ads are being viewed by users.
This new feature is intended to give advertisers greater insight into their campaigns and help them make more informed decisions about their ad strategy. With Tweet-level analysis, advertisers will be able to see how their campaigns are performing at the tweet level, allowing them to target specific audiences and track the performance of individual tweets. They will also be able to monitor the performance of their campaigns in real-time and make adjustments accordingly. Furthermore, advertisers will be able to obtain valuable information about the demographics and interests of their target audiences.
The partnership with DoubleVerify and Integral Ad Science allows Twitter to leverage these two companies' advanced verification systems to ensure that the data being collected is accurate and reliable. This will ensure that advertisers are getting the most accurate and up-to-date information about their campaigns, allowing them to make more informed decisions.
Twitter is also offering its customers additional features, such as video viewability, brand safety, and fraud protection, to ensure that its campaigns are running securely and efficiently. These features will help advertisers protect their campaigns from fraud and malicious activity, as well as monitor the quality of the content they are promoting.
Twitter's new Tweet-level analysis feature is a major step forward for the platform, as it allows advertisers to have a deeper understanding of their campaigns and target audiences. By partnering with DoubleVerify and Integral Ad Science, Twitter can ensure that the data being collected is accurate and reliable. Additionally, the additional features offered by Twitter will help advertisers protect their campaigns from fraud and malicious activity. This new feature is sure to be a welcome addition for advertisers looking to maximize their campaigns.