These terms are used differently by different authors. Basic idea is
you study a subsection of a population.
Quantitative research looks at sampling in a probabilistic manner - try
to get a representative sample so results will generalize to whole
population.
Some qualitative people use sampling in this sense while the choice of
defining the kind of people to be studied is selection. Other qualitative
researchers look at the issue more globally - any choosing of group to
study is sampling.
Regardless, qualitative people add some unusual ways of choosing whom
to study. This choosing is a recursive process- dynamic and ongoing. The
choices of who to study next are product of what is being found, not the
initial plan.
1. Maximum variation - relevant dimensions vary widely in group
(clearly see extremes, not averaging together extremes so result
represents the "average.")
High activity/low activity college students.
2. Snowball approach/networking - each person studied is chosen
by previous participant - thus will see linkages between people.
(May be the only way to find members of group - such as Christian
families that celebrate Jewish holidays).
3. Extreme case - studying one or more people at some extreme.
Don't study the average or the opposite.
Example: Snake Handling Southern Baptists (probably hard to find!)
Possible to have N=1 (with any qual study).
4. Typical case - decide what characterizes typical and then go
looking for that person.
5. Unique case - very rare combinations of things - usually
discovered fortuitously.
(Snake Handling Episcopalian!)
6. Ideal case/bellweather - perfect situation: "If it won't
work here, it won't work anywhere." Using humanistic therapy with
president of humanist association.
7. Negative case - look for an exception to the emerging
rule/hypothesis.
Used in analytic induction approach - goal is to refine
generalizations by setting out to find when and where it doesn't hold
true.
Example - when do teachers not pay attention to time spent by child
in hall? (I found it was when child was difficult in class, but didn't
cause major problems in hall).
Lots of other variations are mentioned in Patton and other sources. The
goal is not to know them all, but to see wide variety of possibilities, to
open up to even new ways of choosing not in literature that may be best
way to study people in a situation. Selection and sampling methods allowed
to emerge during study; what is needed, rather than stick with initial
choices.
Very important to say how and why you sampled in a given manner - keep
extensive notes on decisions and why the decision was made - go into
detail, provide a strong rationale for choices made.
I selected 1 school out of 4. Interviewed all 4 principals and toured
all 4 schools. Chose school to which I was given most access with fewest
restrictions. Also school had widest variations in hall activities (very
high to virtually no activity).
Then sampled in hallway - different locations with camera to find most
varied activity and least self-conscious/guarded behavior. Where? Turned
out to be restrooms/drinking fountain area.